Big Ten/SEC Money Comparisons Aren’t As They Appear

Posted by | Jun 5, 2012 | -

By John Pennington, Mr. SEC:
Over the weekend,’s Jerry Hinnen wrote that the SEC expanded because it’s falling behind the Big Ten in terms of money thanks to Jim Delany’s league’s television network. Today, Matt Hayes of The Sporting News tweeted the most the recent average-per-school payouts from each conference: “For those counting at home, that’s $23.6 for each #B1G school, and $20.1 million for each #SEC school. Commence arguing in 3, 2, 1…”

Where the breakdown comes is in the $23.6 million to $20.1 million comparisons. The Big Ten schools had to turn over their Tier I, Tier II, and Tier III broadcast rights to the Big Ten office in order to start their own TV channel (and cut their own league-wide deals with ABC/ESPN). So that $23.6 million per school is pretty close to accurate when it comes to the average revenue share for each Big Ten school. But in the SEC, schools were allowed to keep their own Tier III media rights and have been able to sell those off on their own. [More]

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