By John Pennington, Mr. SEC:
Last fall, we quoted an industry source with in-depth knowledge of media rights contracts who predicted SEC teams would receive between $30 and $35 million dollars once the league renegotiated its new deals with CBS and ESPN, launched its own network, kicked off the new Sugar (Champions) Bowl, and began collecting revenue from college football’s new playoffs.
Now, a USA Today Sports analysis shows that SEC schools are indeed in line to earn about $34 million per season beginning in 2014-15. That would represent a $10-$14 million jump, which would be at least a 50% increase for the league’s schools. The SEC is still in negotiations with CBS and ESPN. Also, with more bowls expected to go the way of the Sugar Bowl — which will be co-owned by the SEC and Big XII — there’s a chance Mike Slive and company could increase their even revenue further, depending on how the league’s new bowl deals are cut in 2014. [More]